Argentina Gambling Market Reaches $3.9 Billion as Online Play and Mobile Usage Surge

Argentina gambling market continued its steady expansion in 2024, reaching a total gross gaming revenue (GGR) of $3.92 billion, according to a new industry report released by technology provider GR8 Tech. The findings highlight a rapidly digitalizing market driven by mobile users, high internet penetration, and growing interest in online casino products.

Online Gambling Gains Momentum

The report shows that online gambling now accounts for 43% of Argentina’s total gambling activity, signaling a clear shift toward digital platforms. Annual betting turnover across all channels reached $27.3 billion, while the number of active players climbed to approximately 8 million.

Internet access remains a key growth factor, with 96% penetration nationwide, enabling operators to reach a broad and digitally connected audience. Smartphones dominate player behavior, representing 63% of gambling activity, while desktop usage stands at 36%.

Licensed Operators Still a Minority

Despite the market’s size, only 37% of gambling activity is conducted by licensed operators, indicating room for further regulation and market consolidation. Industry observers note that increasing regulatory clarity could significantly reshape competitive dynamics in the coming years.

Leading iGaming Brands in Argentina

According to the report, the top five iGaming brands by market presence in Argentina are:

• Betsson

• BetWarrior

• Bet365

• Bplay

• Betano

These operators benefit from strong brand recognition, localized offerings, and diversified portfolios across sports betting and online casino products.

Player Demographics and Motivations

The core online gambling audience in Argentina is young and digitally active. Players aged 25 to 34 represent the largest segment, accounting for 35% of users.

Player acquisition is largely driven by social media (50%) and search engines (40%), underscoring the importance of digital marketing channels.

Motivations vary by product:

• Sports betting: earning money (50%) and entertainment during idle time (40%)

• Online casino gaming: earning money (40%) and enjoyment of gameplay (40%)

Casino Games Dominate Player Preferences

Online casino products lead the market, with 71.9% of players engaging in casino games. Other popular products include:

• Sports betting — 23.3%

• Card games — 19.2%

• Lotteries — 18.2%

• Bingo — 12.4%

The dominance of casino content continues to shape operator strategies and platform development.

Social Media and Peak Engagement Hours

The report highlights social media as a critical touchpoint for iGaming brands in Argentina. The most widely used platforms include WhatsApp (93%), Instagram (86.7%), Facebook (82.3%), and TikTok (58.4%).

User activity peaks in the evening hours, with the highest engagement recorded between 7:00 p.m. and midnight, accounting for 43.7% of daily social media usage.

Outlook

 

With strong digital infrastructure, mobile-first behavior, and a growing online gambling share, Argentina is positioning itself as one of Latin America’s most important iGaming markets. Industry analysts expect continued growth as regulation evolves and licensed operators expand their presence.